From curiosity
to practical website skills.
Learn SEO and the modern search ecosystem with Muhammad Waqas Shafi. Start with foundations, work through live examples and practise in every session.
Enquire about the next batchA clearer path.
Time to practise.
Start from the beginning.
Build digital marketing and website knowledge before moving into SEO.
See the decisions.
Understand how research, page improvements and measurement connect in actual website work.
Apply each lesson.
Use the student practice period to complete tasks, ask questions and document your progress.
Understand search.
Build useful skills.
A summary of the learning areas. Each area connects theory with practical work.
01Digital marketing foundations
Understand online audiences, websites and how digital channels work together.
PracticeMap how people find a local business online.
02Websites and the search ecosystem
Explore website structure, user experience and the different places people search.
PracticeReview a website’s pages and the visitor’s next step.
03SEO fundamentals and search intent
Learn how crawling, indexing and search intent relate to useful website content.
PracticeCompare search results and identify what a searcher needs.
04Keyword research and topic planning
Research relevant queries, organise topics and choose pages that support a real business.
PracticeBuild a keyword map and a small topic cluster.
05On-page SEO and content
Improve titles, headings, internal links and content structure.
PracticePrepare an optimisation brief for a live page.
06Technical SEO and local visibility
Explore site health, performance, indexing and local business information.
PracticeCreate a prioritised website audit checklist.
07AI search, AEO and GEO
Study AI Search Optimization, Google AI Mode, LLM visibility, entities and semantic SEO.
PracticeEvaluate whether a page clearly answers questions and supports its claims.
08Topical authority and modern discovery
Explore multimodal search, retrieval-augmented generation and query fan-out as search concepts.
PracticePlan connected content and supporting image information.
09Measurement and website practice
Read Search Console and analytics reports and document practical improvements.
PracticeTurn findings into a short action plan and record your website work.
Muhammad Waqas Shafi
MD & Founder, eSamundri | CEO & Co-Founder, AKW Brains
His work brings together SEO practice, mentorship and a commitment to helping people in Samundri develop useful digital skills.
At iTech, Samundri, he leads physical SEO Boot Camp sessions with live examples, guided website work and time for students to practise.
iTech, Samundri
137 Road, Opposite The Smart School, Near Government High School #2 Boys, Samundri
eSamundri: 0347 1012449
iTech: 0303 7274122
Confirm the timetable before visiting.
Your questions, answered.
Can I join as a complete beginner?
The learning sequence starts with digital marketing and website basics before moving into SEO. Share your current knowledge when you enquire.
Are the classes physical or online?
The current physical SEO Boot Camp takes place at iTech, Samundri. You may express interest in online learning, but an online batch is confirmed separately.
What does a typical session include?
60 minutes of guided learning with live examples, followed by 30 minutes of student practice.
What are the fee and next start date?
Send an enquiry for confirmed pricing, timetable and current availability. No payment is collected through this enquiry form.
Will training guarantee work or income?
Training helps you develop skills and practical work. Jobs and freelance results depend on your practice, portfolio and the opportunities you pursue.
Start with a clear next step.
Tell us your experience and what you want to learn.