Learn SEO.
Work on real websites.
Build the skills to research, improve and measure a website. Learn with Muhammad Waqas Shafi through live examples, guided practice and a real SEO project.
On-campus at iTech, Samundri · Online preference available
Choose a weekday or weekend format. Morning classes are upcoming.
Confirm your batch and learning mode before payment.
A project ofAKW BrainsUnderstand the why.
Practise the how.
Go beyond definitions. Each learning stage connects a concept with a task you can complete, explain and improve.
Research & plan
Find useful keywords, understand search intent and create a clear map of the pages a business needs.
Build & improve
Work on content, on-page SEO, technical issues and the experience that helps a visitor take the next step.
Measure & present
Use search and conversion data to set priorities, explain progress and present a practical SEO roadmap.
Students, job holders, homemakers, freelancers, business owners and talent holders are welcome.
Enroll Now ↗From foundations
to a complete SEO project.
Six learning stages, with practical work throughout. Open a stage to explore the modules and the tasks you will work on.
01Start with the foundationsUnderstand the business, the customer and how search works.
- 01
Introduction to Digital Marketing & Online Business
Channels, customer journeys, audiences and conversions.
Practice: Map an online business and its conversion journey. - 02
SEO Fundamentals & Search Intent
Organic search, query intent and the pages searchers need.
Practice: Analyse live queries and their search results. - 03
Search Ecosystem & Modern SEO
Google, Bing, Maps, image, video and AI discovery.
Practice: Map the search surfaces relevant to a business. - 04
Search Engine Crawling, Rendering & Indexing
Robots, sitemaps, canonicals, status codes and rendered pages.
Practice: Check how a real page is discovered and indexed. - 05
SEO Tools & Research Workflow
Search Console, analytics, research tools, crawlers and spreadsheets.
Practice: Build an evidence-led research workflow.
02Research demand. Understand AI search.Turn research into useful decisions, with human checks at every step.
- 06
Keyword Research & Search Demand Analysis
Intent, search demand, competition and business value.
Practice: Create a prioritised keyword database. - 07
AI-Assisted SEO & Automation
Prompt design, repeatable tasks and output verification.
Practice: Compare manual, AI and human-reviewed workflows. - 08
AI Search Discovery, AEO, GEO & Conversational Search
Answers, citations, entities and conversational queries.
Practice: Assess content for useful answers and AI discovery. - 09
Competitor & SERP Intelligence
Ranking pages, gaps, formats and competitive evidence.
Practice: Build an intelligence sheet for three competitors. - 10
Keyword Clustering
SERP overlap, intent groups and keyword-to-page mapping.
Practice: Cluster 100 keywords and map them to URLs.
03Build pages with a clear purposeConnect topic coverage, architecture, content and user experience.
- 11
Topic Clustering
Pillars, subtopics and meaningful content connections.
Practice: Create a connected topic ecosystem. - 12
Topical Mapping & Website Architecture
Keyword maps, page hierarchy and internal links.
Practice: Design a topical map and website structure. - 13
On-Page SEO
Titles, descriptions, headings, content, images and links.
Practice: Optimise a real page and document before and after. - 14
UI/UX & Page Experience
Mobile usability, accessibility, Core Web Vitals and CTAs.
Practice: Audit a landing page for SEO and conversion friction. - 15
Content Strategy & Topical Authority
Content briefs, first-hand evidence and human review.
Practice: Build a 90-day content strategy and a useful brief.
04Solve technical & commercial challengesWork through the issues that affect real business websites.
- 16
Technical SEO
Crawl diagnostics, indexability and prioritised fixes.
Practice: Write developer-ready tasks and verify the fixes. - 17
SEO for Modern Web Technologies
HTML, CMS platforms, JavaScript, React and Next.js.
Practice: Compare page source, rendered DOM and search visibility. - 18
Structured Data, Entities & Semantic Search
JSON-LD, schema validation and entity relationships.
Practice: Create and validate appropriate structured data. - 19
Local SEO
Google Business Profile, local relevance and Maps visibility.
Practice: Build a local visibility plan for a Samundri business. - 20
E-commerce SEO & Google Merchant Center
Product pages, catalogues, feeds and diagnostics.
Practice: Improve a product catalogue and diagnose feed issues.
05Grow visibility. Measure what matters.Explore business models, authority and meaningful measurement.
- 21
International SEO & Multilingual Search
Country and language architecture, hreflang and localisation.
Practice: Plan a website for three markets or languages. - 22
SaaS SEO & Product-Led Organic Growth
Features, use cases, integrations and comparison content.
Practice: Map an organic growth architecture for a SaaS product. - 23
Off-Page SEO, Guest Posting, Authority & Digital PR
Relevant prospects, ethical outreach and link quality.
Practice: Create an outreach plan and tracking workflow. - 24
Google Search Console & Generative AI Performance
Queries, pages, CTR, position and evidence limitations.
Practice: Find and explain real search improvement opportunities. - 25
GA4, GTM & Conversion Measurement
Events, lead journeys, consent and duplicate prevention.
Practice: Plan measurement from an organic visit to an enquiry.
06Bring it together in real workPrioritise, communicate and present a complete SEO project.
- 26
SEO Auditing & Prioritization
Evidence, impact, effort and acceptance criteria.
Practice: Build a prioritised 360-degree SEO audit. - 27
SEO Strategy, Roadmaps & Forecasting
Business goals, sequencing and responsible forecasts.
Practice: Create a practical 90-day SEO roadmap. - 28
SEO Workflow, Reporting & Client Communication
SOPs, handoffs, reporting and scope.
Practice: Prepare a monthly report and client presentation. - 29
Freelancing, Agency & Client SEO
Service offers, portfolios, proposals and discovery calls.
Practice: Draft a service offer and a client-ready proposal. - 30
Real SEO Capstone Project
Research, architecture, on-page, technical, content, authority, AI discovery and measurement.
Practice: Present a complete SEO plan, roadmap and client report.
In Samundri.
Or join from where you are.
Tell us which mode works for you. Our team will confirm the available batch and timetable before you pay.
Learn at iTech, Samundri
Physical sessions with concepts, live demonstrations and hands-on practice.
Near Government High School #2 Boys, Samundri.
Venue enquiries: 0303 7274122
Prefer to learn online?
Apply from Pakistan or overseas. Share your location and preferred time so we can discuss the available online learning option with you.
- Select “Online” in the enrollment form.
- Confirm the schedule and delivery arrangements.
- International students can request Payoneer details.
Program outline: 12 weeks of training + 4 weeks of practical internship, 4 months in total. Choose Monday to Friday classes, 4:00 PM to 5:45 PM, or weekend classes, 6:00 PM to 8:00 PM. Morning classes for homemakers and housewives, 10:00 AM to 12:00 PM, are upcoming. Online batch timings and internship arrangements are confirmed separately.
A clear fee.
A manageable payment plan.
Save 50% on the course tuition during our opening offer. The compulsory registration fee is separate.
Discounted course tuition
Limited-time offer. Confirm the current offer and your batch with the team before payment.
PKR 5,000 per month.
Spread the discounted tuition across three monthly payments.
- 01 Month onePKR 5,000
- 02 Month twoPKR 5,000
- 03 Month threePKR 5,000
Muhammad Waqas Shafi
MD & Founder, eSamundri
CEO & Co-Founder, AKW Brains
Learn how SEO decisions connect: from search intent and website structure to implementation, measurement and client communication. The course brings those decisions into live examples and guided practice.
Choose how
you would like to pay.
Local students can use JazzCash, Easypaisa or Bank Alfalah. International students can request Payoneer payment details.
JazzCash Pakistan
- Account number
- 03007012449
- Account title
- Muhammad Waqas
Easypaisa Pakistan
- Account number
- 03471012449
- Account title
- Muhammad Waqas
Bank Alfalah Domestic transfer
- Account number
- 00611007029787
- Account title
- Muhammad Waqas
For international bank transfers, request confirmed bank-issued IBAN and SWIFT details from the team.
Payoneer International
Contact us to receive the correct payment instructions for your country. Confirm the currency, payable amount and any transfer charges before paying.
Upload your Payoneer payment confirmation in the enrollment form after payment.
Request Payoneer payment details ↗Use the details above only after confirming your batch. The account title supplied for all three local methods is Muhammad Waqas. Keep your transaction reference. Payment verification and admission are completed manually by the team.
Learning that
students remember.
Feedback from previous AKW Brains courses and internships. eSamundri is a project of AKW Brains.
Read reviews on Google
Good questions.
Clear answers.
Need to discuss your situation? Tell us your experience, availability and learning preference.
Can I join as a complete beginner?
Yes. The learning path starts with digital marketing, online business and SEO foundations. Tell us your current experience so the team can discuss your starting point.
How long is the program?
The supplied program outline lists 12 weeks of training and a 4-week practical internship, 4 months in total. Weekday classes run Monday to Friday, 4:00 PM to 5:45 PM. Weekend classes run 6:00 PM to 8:00 PM and are designed for job holders and business owners. A morning batch for homemakers and housewives, 10:00 AM to 12:00 PM, is upcoming. All times are Samundri local time (PKT, UTC+5). Confirm your batch and internship arrangements with the team.
Can I choose online learning?
Yes, you can select Online as your preferred mode when applying. The team will confirm the available online batch, timetable and delivery arrangements before payment.
What is the full fee during the offer?
Tuition is discounted from PKR 30,000 to PKR 15,000. The compulsory registration fee is PKR 1,000 extra, making the total PKR 16,000. Tuition can be paid in three monthly installments of PKR 5,000. Ask the team to confirm payment due dates.
Do I have to pay before submitting the form?
No. You can submit an application first and select “Not paid yet / need payment instructions”. After the team confirms your batch, you can arrange payment and provide the receipt. Contact the team if you already submitted and need to add a receipt.
Can students outside Pakistan apply?
Yes. Choose Online, include your country and preferred time, and request confirmed Payoneer payment instructions. The team will confirm the available batch and payable amount with you.
Will this guarantee a job or freelance income?
The program focuses on practical skills and a real SEO project. Employment and freelance results depend on your practice, portfolio and the opportunities you pursue. They are not guaranteed.
What happens after I upload a receipt?
Your receipt is saved for authorized administrator review. The team checks the payment manually and confirms your next steps. An upload does not automatically verify payment or confirm admission.
Ready to build
your SEO skills?
Tell us a little about yourself. Choose your learning mode and upload a fee receipt if you have already paid.
- 1Send your applicationShare your background, goal and preferred mode.
- 2Confirm with the teamDiscuss the available batch, timetable and payments.
- 3Get your admission confirmedComplete the agreed payment steps and manual verification.
Ask us about the course, payment methods or your learning preference.
WhatsApp: 0347 1012449 ↗Start with one useful skill.
eSamundri · Samundri stories, local opportunities and practical digital skills.
A project of AKW Brains.